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For about 15 years I've led marketing, both in-house running teams and on the agency side doing the work. Over and over I met owners who knew marketing mattered but were stuck. Too big to keep winging it, not ready to build a whole department, and not looking to hand their business to a stranger.

So I built the thing they were missing. A seasoned marketing leader who steps in, learns your world, and treats your business like it's her own. That's Lot 25.

Your Marketing BFF

Here's Why LoT 25 Exists

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HELLO, I'M COURTNEY

For fifteen years I did great marketing inside other people's cultures. In-house, at agencies, always shaping myself to fit what the room wanted. I learned a ton. But I kept thinking about the kind of work I'd do if the culture were mine to build.

So I built it. Lot 25 is trust, collaboration, and honest optimism, and I get to bring that same energy to every partner I work with. I wanted to work with people who love what they're building and want to make it bigger. If my joy for this work is a little much for you, we're probably not a fit, and that's okay. But if it lights you up too, we're going to do some really good work together.

Because here's what I actually believe: the relationship is the strategy. Not a buzzword, not a nice-to-have. The whole thing. I want to grow and deepen the relationship with every person who trusts me with their marketing, and let the great work grow out of that.

the story

that's what I believe

Relationship first. Everything else follows.

You'll hear what's working and what's not, even when it's not what you hoped. No overselling, ever.

honesty

We're in this together. I listen, I plan, I adjust, and I bring the right people when you need them.

teamwork

Your business is your baby. I treat it like it's mine.

respect

Every good plan starts with the goal. Where do you want to go? What does winning actually look like, this quarter, this year, this launch? We name that first, then work backward to the moves that matter. It's how I approach every client, and it keeps the work honest and focused.

core values:

BEGIN AT THE END

Marly is a designer with real opinions and absolutely no ego, which is the best kind. She's got the degree and the eye to make sure it's done right, and she's just as happy to roll up her sleeves and make it happen. No snobbery, no fuss. Just good work.

Marly Drake

Graphic Design & Content

Charlotte is the one keeping it all straight. She's organized, she's all in, and she genuinely loves finding that sweet spot where social and influencer strategy click together. When a campaign feels effortless, it's usually because she did the work behind it.

Charlotte Brown

Influencer + Social

I get by with a little help from my friends.

the team

When your project needs more hands, you get people I know and trust, not strangers off a roster.
Here's who might join us.

The name comes from a real place. Lot 25 is the piece of property where I built my home. It's anchored in a verse that means everything to me, Psalm 16:5: "You have made my lot secure." That word, secure, is the whole feeling I want you to have here. A steady, honest place where your business is in good hands.

There's one more piece. Not long ago my dad passed away, and in the book he was reading I found a bookmark he'd made. It said, "Begin at the end." It stopped me, because it's exactly how I approach this work. You start with where you want to go, then build the plan to get there. I carry that phrase into every engagement now. It's his, and now it's part of how Lot 25 works.

LoT 25

the story behind the name

let's talk!

The best way to find out is a conversation. No hard sell, no pressure, just an honest talk about your business and where you want it to go.

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