Key Points The Preview The influencer content machine has a blind spot. Every guide to “how to work with brands” assumes you’re already working with brands, or at minimum that you have numbers impressive enough to open the conversation. They hand you email templates built for people with 50,000 followers and call it beginner advice. […]

Begin Here Most influencer reports lead with views, because views are the easiest number to collect and the easiest one to be impressed by. Over nine months we booked and managed 132 campaigns for a 19-location restaurant group, and views were not the number that told us the most. What follows is how to measure […]

Begin Here The intern who didn’t work out probably wasn’t the problem. Most internships fail on the setup: no defined outcome, no owner, and a to-do list where a project should have been. Here’s how to train a marketing intern so the work is real, the feedback is honest, and you finish the semester with […]

Begin Here A fractional CMO is a senior marketing leader who works for your company part of the time and holds the strategy seat while doing it. The title gets used loosely enough that it’s hard to tell what you’d actually be buying, so this is the job as it runs: month one, a standing […]