A seasoned marketing leader who steps in, learns the business you're running, and treats it like her own. All the leadership of a CMO and the muscle of a team, without the payroll or the full-time hire.
fractional cmo
finally, someone to lead your marketing
But right now, no one's really owning it.
Maybe you're carrying it yourself, on top of everything else you're running. Maybe you've got a junior person who needs more direction than you have time to give. Either way, it's a lot to hold, and you're never quite sure it's working.
You don't need one more thing to manage. You need someone to take the wheel.
You know marketing matters.
You want senior leadership without the cost and commitment of a full-time CMO.
You don't want to hire and manage a mid-level marketer, especially when marketing isn't your expertise. Giving direction you're not sure of is its own full-time job.
You're ready to hand marketing to someone you can trust, not just delegate tasks.
This is right for you if...
You'd rather have one seasoned partner than a rotating cast of account managers.
You want the truth about what's working, even when it's not what you hoped.
I learn your business, set the strategy, and lead the work to make it happen.
When we need more hands, I bring in people I trust for design, paid ads, social, and content. So you get a whole team's output through one steady point of contact. It's the marketing department you've been missing, led by someone who's genuinely in it with you.
I become your marketing leader.
I run it, bring in the right people when needed, and keep you in the loop with honest updates on what's working and what's not.
I learn your business and build a strategy that fits where you actually are, then map the work to get there.
We name where you want to go and what winning actually looks like, this quarter, this year, and beyond.
Every engagement is shaped around your goals,
but here's the shape of it.
one
two
three
Begin at
the end
Build the plan
Lead and do the work
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PROOFS
- 01 — 5.8M paid impressions in a single quarter, reaching 1.2M+ people on Meta alone
- 02 — Four straight years of organic search growth, while most brands are losing traffic
- 03 — 558 distillery visits driven directly by ads
FRACTIONAL CMO RESULT FOR
Company Distilling
PROOFS
- 01 — Built the new store launch playbook behind the most successful openings in company history, proven across four launches
- 02 — An influencer program across 16 markets driving 545,000+ views
- 03 — 78,000+ covers driven by an email strategy I built from scratch
FRACTIONAL CMO RESULT FOR
Connors Steak & Seafood +
The Chop House
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IT'S ALL IN THE PROOF
All the marketing leadership of a full-time CMO, minus the full-time price tag. You get someone to own the strategy and actually do the work, not just point at a whiteboard and leave.
What exactly is a fractional CMO?
Agencies can be great for the right project. The difference here is closeness: you get me, not an account manager and a rotating cast you have to keep re-explaining your business to. And if an agency really is the better fit, I'll say so.
How is this different from hiring an agency?
Maybe not, and I'll tell you straight. But a lot of my clients have a sharp marketer who's great at doing, and just needs someone above them steering, so you're not stuck giving direction on something that isn't your wheelhouse.
I already have someone doing marketing. Do I still need this?
A full-time marketing leader is a serious line on payroll, and a junior hire tends to cost you the one thing you can't get back: your time. Fractional gives you senior leadership sized to what you actually need. The first conversation is where we figure out, honestly, whether the math works for you.
It feels like a big investment. How do I know it's worth it?
Brands that make life a little more joyful, easier, or better. The stuff people gather around and make memories with. Food and beverage, beauty, CPG, hotels, restaurants, resorts, spas, experiences. Mostly direct-to-consumer, with B2B when it fits.
What kinds of businesses do you work with?
We talk. No pitch, no pressure, just an honest conversation about where things are and where you want them to go. If it clicks, we map out what having me lead your marketing actually looks like.
