I come to you. We spend a dedicated day or two building the strategy and playbook your team can put to work, whether you're starting fresh or starting over.
the playbook intensive
Finally, a marketing plan you can actually run.
Maybe you've never really had a marketing strategy, and you've been running on instinct and hoping. Maybe you've got a capable marketer who needs senior direction you can't always give. Maybe you had a plan once, but it's gone fuzzy and everyone's pulling in different directions.
You don't need a months-long engagement to fix that. You need focused, expert time and a clear plan to run with.
Sometimes you don't need a full-time partner. You need clarity and a plan.
You want expert guidance without an ongoing commitment.
You have a capable marketer who needs senior strategic direction.
You've never really had a marketing strategy and want to start with a solid one.
This is right for you if...
Your marketing plan has gone fuzzy and needs a reset.
You'd like to bring in high-level expertise on a quarterly basis.
strategy and playbook together, start to finish. You walk away with a clear plan your team can actually execute.
It works whether you're building your first real strategy or resetting one that's drifted. It's also perfect when you have an in-house marketer who needs senior direction, but you only need my expertise now and then. Bring me in quarterly to keep the direction sharp.
I come on-site for a dedicated day or two, and we build your marketing
One or two focused days on-site, fully dedicated to your marketing.
what you get
A clear strategy and playbook your team can run.
Senior direction your in-house marketer can execute against.
An option to make it a recurring, quarterly reset.
PROOFS
- 01 — A 30-day content calendar, built alongside the team
- 02 — Marketing systems and processes, set up and ready to run
- 03 — A complete launch strategy, start to finish
playbook intensive results for
The Drop Inn
IT'S ALL IN THE PROOF
I come to you for a dedicated day or two, and we build your marketing strategy and playbook together, start to finish. You walk away with a clear, written plan your team can actually run, not a stack of sticky notes.
What actually happens during an intensive?
Then this might be the best thing you do all year. It works whether you're building your first real strategy or untangling one that's wandered off. Running on instinct is common. This turns that instinct into a plan.
What if we've never really had a marketing strategy?
Honestly? In-house marketers tend to love this. We speak the same language, so they feel supported instead of second-guessed. We brainstorm and build the plan together, then they run with it. Marketing besties, basically.
We have an in-house marketer. Is this still worth it?
Smaller and more focused. Fractional is me leading the whole thing over time. The intensive is a concentrated burst: a day or two, a finished plan, and you take the wheel from there.
How is this different from hiring you as a fractional CMO?
A real playbook. Not a vague pile of ideas, but a clear strategy and plan your team can execute. Something you can put to work Monday morning.
What do I actually walk away with?
Quickest way to find out is a short conversation. Tell me what's going on, and I'll tell you honestly whether an intensive is the right move or not.
